SEO Analyst Essential Skills
• Experience with Google and Bing’s services, including Analytics and Webmaster Tools
• Experience with Google’s Keyword Tool
• A functional understanding of HTML and CSS
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• Proven success in link building and viral strategies
• The ability to deploy an effective local and long-tail search strategy
• A deep understanding of mobile strategy and how it relates to SEO
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
• Experience in building inbound organic search traffic and improving SERPs
• A background in creating reports showing web analytics data and site evaluations
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
• Familiarity with the best tools in the trade
Roles & Responsibilities
• Develop optimization strategies that increase the company’s website search engine results rankings
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
• Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
• Work with editorial and marketing teams to drive SEO in content creation and content marketing
• Research and implement search engine optimization recommendations
• Create and execute link building strategy
• Determine measurable goals that demonstrate improvement in marketing efforts
• Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
Day-to-Day Duties
• Conduct page optimization for search engine marketing
• Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
• Collaborate with others within the marketing department to manage SEO strategy
• Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
• Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
• Change website architecture, content, linking and other factors to improve SEO positions for target keywords